Track Your Website's Progress With Google Analytics

Google Analytics is an excellent piece of technology which provides detailed statistics and summaries of the traffic which hits your website. Here's a quick overview of the most-used features.

Google Analytics Traffic Sources

Traffic Sources

With the traffic sources reports, you can quickly and easily the breakdown between the three possible sources of website traffic. They are:

  • Search Engines
    Traffic which originated by clicking on a link to the website from a search engine results page.
  • Referring Sites
    Traffic which originated by clicking a link to the website on another website.
  • Direct Traffic
    Traffic which originates by typing the web address into the web browser's address bar or by using a bookmark.
Google Analytics

Search Engine Traffic & Search Phrases

Google Analytics' search engine traffic and search phrase reports allow monitoring of the search engines visitors are using to get to your website as well as the search phrases they used to find you, how long they stayed and how many pages they accessed while they were there. This information can either be simple or comprehensive, depending on requirements.

Goals

If your website has a specific call to action for the visitor, then Google Analytics can monitor the success rate of this process. For example, if you want visitors to register with your website and this is a 3 step process, Google Analytics can report on how many people who start the process actually continue to the end of it. The results of this may prove that your process is either working well, or needs to be made more easy or attractive to the visitor. Another good example of using the Goals feature is to monitor abandoned shopping carts on an e-Commerce website.

Overall, Google Analytics is an excellent tool for monitoring your website's progress and it's very easy to install onto your website. If you'd like Google Analytics to be installed onto your website, get in touch.

© DX Net Solutions - Article published 24th April, 2009.