Website: www.morpethkitchens.net

Overview
Morpeth Kitchen Company are a well-established local company, specialising in bespoke kitchen design, manufacture and installation.

Project Brief
MKC approached DX Net to redesign their first website which was doing very little for them in terms of bringing in enquiries from new customers due to a lack of search engine optimisation techniques, and was also falling short of showcasing their kitchen portfolio as well as it could.

What We Did
The new MKC website now showcases the full portfolio of MKC's kitchens and bathrooms, with numerous photographs of each kitchen giving the website visitor a full view of each kitchen. In addition, we suggested to MKC that a "Testimonials" page be included to show potential customers that the services provided by MKC are valued and recommended by their past customers. It just so happened that MKC already had a filing cabinet full of such letters and comments from their past customers which had been doing nothing for them in terms of marketing. The testimonials now tell any website visitor of the quality of MKC's work, enhancing both user confidence and the profile of the company.

After implementing Search Engine Optimisation techniques which were lacking on MKC's previous website, the site now generates a large amount of traffic via web searches with nearly 90% of traffic coming via search engines, particularly through Google. Some of the best results are listed below.

Search Engine Performance Review
Here is a brief overview of some of the results which Morpeth Kitchen Company's website is achieving in the major search engines.